Blog Task 2

How effective is the combination of your main product and ancillary texts?


Stars and Stardom

The role of the music star is crucial to understand in order to connect and have a relationship between the music industry and its audience.
‘Star’ is a semi-mythological meaning in order to sell the performer the largest amount of audience.

Common values of Music Stardomthat were used in our Pop Video

• Youthfulness.
  


• Anti-authoritarian attitude.
  


• A disregard for social values relating to drugs, sex and polite behaviour.
  Conspicuous consumption, of sex, drugs and material goods.
  


• Success against the odds.

Youthfulness

• Rebellion behaviour and clothing.
  


• This was shown fairly well in our pop video due to clothing worn by the actors in the video. Showing the different side and being very different from everyone else in the society.
  

Anti-authoritarian attitude

• First of all our lead singer is in the mental hospital, there it shows that something is wrong from the beginning.
  


• As well as the escape from the hospital shows the breaking of the law therefore anti-authoritarian attitude and behaviour

A disregard for social values relating to drugs, sex and polite behaviour

• Through out the video the main actor is being injected with a needle getting him drugged up this goes behind disregard social behaviour of drug abuse
  




• 
  
  As well as in the end the lead singer breaks out of the hospital therefore breaking the rules and social values.

Success against the odds

• The taking of the drugs shows us the bad side of the story.
  




• Although the lead singer is being forced to be injected.
  




• The success against the odds can be seen in the way that he escapes in the end of the video and ultimately wins the battle against the law and order.

Richard Dyer

• The image is constructed by PR manager
  


• There is always a battle between the press and the managers
  


• When the press tries their best to dig up the dirt on the star, where as the managers are there to hide it and protect the star .

Paradox 1

• The star must be simultaneously ordinary but also extraordinary for the audience.
  


• In my Pop Video the actors is both , first of all he is a perfectly normal person in his dreams imagining the girl of his dreams and happiness.
  


• On the other hand he is in the mental hospital , taking drugs and escaping , which makes it very abnormal.
  


• Star image is ‘incoherent’

Paradox 2

• The star must be simultaneously present and absent for the consumers.
  


• The star must always be in the head of the people through the magazines , adverts, pop videos and stories that happen to the star.
  


• However it is also crucial that the star is superior for the audience and the followers of the star in order to be the role model and be someone people look up to.