Blog Task 1

In what ways do your media products use, develop or challenge forms and conventions of real media products?

1) This is the singer in the narrative although he sings and this shows the performing within narrative. This shot shows you an odd start to a pop video , it shows weird side of the world and miserable point of view instead of showing the happiness and love in the world.

2) This is a shot of the nurse drugging the patient and injecting a needle into his arm. This shot is very mysterious and gives the pop video some suspicion of what is going to come next, attracting the audience and leading them on to different idea running in their heads.

3) Discontinuity editing is very common in Pop Videos as there is a basic layout of the story but audience does not judge or take the order of the shots and continuity therefore our pop video had a lot of that. Jumping from one shot to another although having some meaning and relationship between the two.

4) This shot shows the running of the couple in the field showing the different , more romantic and sweet side of the pop video . This is very extraordinary for a pop video and its conventions as there is no narrative or performance but random running in the field.

5) Cutting from black to white is very usual for Pop Video as well. This shows the audience the contrast from dull and cold place (world) to happy and wonderful colourful world which is shown by the lead singer dreaming of running, walking and dancing through the fields.
The song that we chose for our pop video had very deep meaning behind it.

6) This shot shows in the video how the lead singer is in the mental hospital and the nurse is approaching him and injecting him with some medicine which later on makes him dizzy and dream of beautiful and colourful life. The shot is black and white to bring out the tension and show that it isn’t all perfect in his life but instead he is locked away in a mind prison and the video is the way that he escapes it.


7) Looking at this still it shows us the undermined of the actor and the dream that he is in while he is on the drugs, imagining running through the tunnel of light.

8) This picture shows the escaping of the actor from the room , the dark room , window barrels , metal bed shows the reality of how miserable and cold it is in metal hospitals. In our editing we did a special effect which twisted the picture a little bit , showing the drugs effect on the person running away from this place. The position of the camera in the front of the room with a wide shot over indicates and shows the whole realism of the escaping.

9) On the other hand this still shows us the other side of the video , where actor is in the state of dream and the door opening with the field on the other side of the door shows how the drugs have effected the patient.

10) This is my personal favourite shot I believe it shows the dream that actor is in with the girl that he is in love with , showing that anything can happen in the dream and that instead of being in real life he is better of in his imaginary world.

11) This shot is one of the final ones showing the actual escape of the patient and going out in real life , without the dream and being on drugs but coming into real life from the mental hospital that he was locked in.

This two CD Covers represent the Album and are there to advertise and sell the product.
The important part of the cover is to show the main plot of the idea behind the song. In our case it were some pictures with Photoshop of the actors from video and showing the both sides , the dark , cold and realistic and other beautiful , unrealistic and dreamy