our finished vid on youtube for audience feedback

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Thursday, March 25, 2010

Final Thoughts

The Pop Video it self was trying to show how society is over powering the restriction of freedom and how the protagonist needs to escape from the authorities in order to survive the cruel world.

My production was “Walking on a dream” by “Empire of the Sun”. Actual performance in the video was set within the narrative therefore there was no band , guitar , drums or singing in a studio. Media language it self was vital in portraying the meaning onto the screen.

Camera Work

One of the most important and crucial element of creating a high-quality pop video is the camera work. According to “Khuleshov” 70% of understanding comes from the pictures. In other words most understanding comes through your eyes.

In our pop video we have a master shot which we come back to time to time in order to provide a pose of change of direction. Our master shot is a wide shot of your protagonist singing while lying in bed.

A further important shot is a close up of the lead singer and his face in order to show the importance of him and intimacy.
A two shot/reverse was also in our video to portray the connection and relationship between the two characters. This is a shot where a camera first of all shoots from the view of lead singer and then moves to a shot from the perspective of the female character and finally back to the main character. This kind of shot shows connection and importance of both protagonists.

We have also used a tracking shot in the beginning of the video when the nurse is walking through the corridor and the camera is following her. The shot was incentive and had some mystery . This was portrayed due to dark colours and the nurse being fairly different to other nurses by wearing high heels. This makes the audience feel some suspicious.

Editing

In our editing it was important to use fast cutting pace in order for them to cut to the beat and therefore going with the music. The pace and rhythm of our music is fairly quick therefore it was important to have short and fast shots without losing the plot and meaning.

Another important aspect of editing is montage which emphasises and controls the emotion as well as showing the audience meaning and for them to follow the story.

Special Effects

In our pop video we have used blue screen effect to make the video less realistic and more comedy like. The scene where protagonist is running through the tunnel is the shot on blue screen.

We have also used other effects such as the making everything more blurry in a shot where the singer is lying in bed and is injected with a drug by a nurse.

We have also used slow motion effect in a tracking shot through the field where both actors are standing close to each other and stare into each others eyes. The slow motion was important to show the romance and relation between the two.

Finally the use of CGI was also important (Computer Generated Images). The use of CGI helped us in all the shots in the mental institution by making them all much darker almost black and white. This was done in order to show the cold and miserable place hospital is and how depressing the life there is for the protagonist.

Mise- en-scene

Mise-en-scene is a crucial part of creating a pop video. Although audience are mostly attracted by the performance and the characters them selves mise-en-scene brings realism. The background must be set perfectly in order to make the scene more realistic for the audience to be more diverted and sympathetic towards the scene. There are two different types of settings in our video: the cold and dark room of mental institution with the props such as the pyjamas to show the horrible side of life and another set outside where the lights are more bright and happy to portray the dreamy and joyful life.

Although there is couple of things that could be done such as better blue screen effect as well as the weather condition which wasn’t good and our crew was hoping for a sunny day to show the contrast between the two sets. However over all our video worked well and our team is happy with the production.

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