Target Audience
Our main target audience was the people from the social class of D , C and B. The reason for addressing our pop video for such groups is due to them being the majority of the population therefore reaching to the maximum of the audience. As you can see our targets still varies from D to B which means its not only aimed at lower income families but also a more skilled and educated people from a wealthier backgrounds. The main age group of the audience we wanted to reach was 15-25. Teenagers and young adults at this age are the ones most interested and inspirited by music. Targeting such audience meant the audience would grow and not shrink due to age differences in age.
The song was there for both males and females. First of all males would be attracted to the song and especially the pop video due to the events that are happening , the restriction of freedom , the lead singer being trapped in the mental hospital , the drugs and finally how he over comes all the problems and difficulties escaping in the end to find the woman of his dreams there in front of him. It may also be interesting and attractive for the female side because of sexual magnetism and the rebellious behavior of the singer. The breaking of the law and over coming the constitution meant that people are stronger then the authorities and that believe that love could heal and help would definitely have an impact of the attraction of the female audience.
You tube
Our main target audience was the people from the social class of D , C and B. The reason for addressing our pop video for such groups is due to them being the majority of the population therefore reaching to the maximum of the audience. As you can see our targets still varies from D to B which means its not only aimed at lower income families but also a more skilled and educated people from a wealthier backgrounds. The main age group of the audience we wanted to reach was 15-25. Teenagers and young adults at this age are the ones most interested and inspirited by music. Targeting such audience meant the audience would grow and not shrink due to age differences in age.
The song was there for both males and females. First of all males would be attracted to the song and especially the pop video due to the events that are happening , the restriction of freedom , the lead singer being trapped in the mental hospital , the drugs and finally how he over comes all the problems and difficulties escaping in the end to find the woman of his dreams there in front of him. It may also be interesting and attractive for the female side because of sexual magnetism and the rebellious behavior of the singer. The breaking of the law and over coming the constitution meant that people are stronger then the authorities and that believe that love could heal and help would definitely have an impact of the attraction of the female audience.
You tube
Our pop video was loaded up in beginning of January and I believe its doing fairly well on YouTube with 637 views and mainly positive comments. The positive quotes are 1)” Good mix of abstract and realism” 2)”great theme and really suited the music” 3)”really thought through idea” however there are some negatives as well such as “ did not like what you did 32 second into pop video” and “the blue screen effect of the running man” (didn’t work) .
Over all in my opinion the feed back is good and audience liked the performance however the running through tunnel part didn’t work as well as we hoped it would.
What Points you wanted to Address
Our pop video was addressed to mainly the teenagers and young adults we weren’t after the older and more sophisticated audience .
Our pop video had the performance within the narrative where the singer was singing while the narrative and the story was running. At the start of the video people may be lead to believe that it is something serious and more elderly however as you get around 25 seconds in you realize that it is more of a comedy and even later that there is a plot of romance in the story. The video is there to make people more happy and grateful instead of depressed and aggressive.
Nevertheless also showing the overcoming of the authorities and in this case the mental hospital and the nurse. By running away the character in our pop video shows that anything can be done even an escape from a mental institution.
Peer Group
Some of my friends and even family members have seen the pop video. All of them were very positive about the video and had no bad comments except the running (the blue screen effect). All of them had a smile all through the watching process and said that its is a comedy , that brings people into a better mood , making their day lighter and happier and showing a happy ending with the singer escaping and finding the love from his dreams that is there walking towards him.
Although it was harder for me to show it to people close to me due to the my performance as the lead singer which always makes me nervous when ever I have to watch the video with someone judging and observing.
Focus Group
An honest and open opinion was important from me and my teammates on the project so we got some students that did not see our pop video previously and gave then a questionnaire00 of open questions to find out their honest opinion and view on the video.
1) General opinion on the video ?
- comical does it fit with the song? Shows a man in a mental hospital? Its all a dream
- I quite liked some of the shots, some of the special effects looked cool too
- Comical, abstract, lots of incongruity which is eventually revealed at the end with an ironic twist
- Many things to think about fun and exciting to watch, want to know where he’s going
- Good concept unintentionally funny at times but could be because I know the cast. Good pace and some nice images/ effects
2) What do you think is the meaning behind this song?
- you can always dream of freedom no matter where you are
- the guy running away from an asylum, he’s in love with the weirdly dressed girl
- the nature of teenage boys, dreams that aren’t forgettable
- he is mental, the wobbly camera and special effects show an unstable mind
- wanting to break free from normality and follow your dreams
3) How does the video look (colours, lines location interior/exterior)?
- colours and locations help to distinguish between his imagination and reality
- special effects invite us into his dream, a clear contrast between dreams and reality (static)
- the colours show what is happening well the white room and corridor shots imply an institution and when they are both outside colours and clothes are bright showing happiness
- yes, mental hospital looks miserable because of the colour drain, could contrast in the dreams world with vibrant colours
4) How is the artist portrayed in this video ?
- clearly dreamy
- he is feminine in this video
- fun loving, in love with an older woman whom he fantasises about
- unstable mind? Not well but friendly and harmless
- mentally ill
5) Does he allow you to connect with him? If yes/no state why
- Yes however it is hard to relate with what he is trying to say
- close ups show his emotion
- yes from the start we are invited to connect with extreme cu of his eyes
- yes because he lets us in his mind and the 1st shot is of his eye which is very personal
- I can connect but find it hard to relate because I just he him as a crazy person
6) What particular ranges of audience would you think this appeals to ?
- young females
- teenagers
- teenagers aged 16 onwards, older people might not find it funny
- large audience but mainly younger people because of the colours and types of clothes they wear outside
- 15-25, girls more than boys
7) What do you think about the narrative?
- was good. No performance? Was more like a short film
- it is done well, suits the song well
- clever. The truth of the story is held back until the end. Keeps us engaged
- like it because it is jumbled but you can still understand what in going on. It switches back and forward showing imagination and real life
- good, not sure I like the idea of people breaking out of asylums though
8) How does this video portray male and female roles?
- female nurse? Men not nurse? Males are weak? Subverting stereotypes
- they are portrayed as equal to begin with until the end when the female has higher status. Interesting switch
- both the same, maybe the woman at the end is portrayed a little more important and sophisticated
- not particularly other than the stereotypical role of the female nurse
9) Which shots worked and which shots didn’t? (and why?)
- the running shot what’s he running from or to?
- I didn’t like the shot when he was running towards a black hole or whatever that was
- Good: the circular tracking, characters changing clothes. Bad: blue screen, became comical, raised questions where is he going?
- I loved the 360 tracking shot because it broke the 180 rule and really let us connect with him and into his relationship and mind
- Twisting the picture in the mental hospital worked well – made me feel uneasy and want to leave the hospital as much as the artist. Artist running on spinning background didn’t work for me, too comic
10) What could be improved?
- some of the editing could be smoother
- the running in the blue screen because it looked odd
- running shot the kaleidoscope background doesn’t fit with the video
- artist’s run. I wanted the artist to find love at the end rather than just escape
Blumler and Katz Theory
Blumler and Katz are theorists that argue that TV news are not passive but instead are there to educate and entertain the audience. It is important for the viewers to relate to the news therefore it isn’t something from out side of there sphere and therefore worth learning and knowing about. In my opinion the exact same theory could be adopted to our pop video. There are 4 main attributes audience always look for no matter if it’s a film , TV news or even a pop video.
1) The entertainment of audience which is called Diversion
-In our pop video there is quite a lot of entertainment. One of the most comic parts of the whole video that people find the most hilarious and amusing is the running of the male actor through the tunnel which in real life was made through the shooting on blue screen and later on special effects. Another part of interesting and funny parts is the jumping up and down in the filed where both of the actors are happy and also bring the audience into a better mood.
2) Personal relations where the audience finds out and relates to other human beings and finds out about relationships of others.
- There are some shots and acts in the video where the viewer can relate to the relationship and “love” of the two. There is a great tracking shot of a hand held camera through the field of the two actors. The shot is spinning and also slow all of that was made in order to attract the audience , make them feel for the two characters to portray the love story and show the meaning of happiness and delight.
3) Personal identity is where the audience can see them selves in the media text , when they can relate them selves to the hero in this case the pop star.
-The male audience would relate with the lead singer in a rebellious way in breaking the law but in a good way to escape and find his love . As well as the females can relate to the actor through seeing that men are still there and believe in love.
4) Finally Surveillance where audience learn more about people in the world
- In this case the audience could find out about the mental hospitals and how maybe they are no there to help but because of the evil nurse they are there to bring harm to the suffering ones such as the lead singer.
Stuart Halls Theory
The theory of Stuart Halls the encoding and decoding. The idea that the audience do not act as a mass but as a smaller and narrower group of people defined by social and ideological elements. The encoding and decoding is usually producers and their views for example most of the TV news producers or editors are white male, middle aged and usually public educated. That would mean that the news they choose would be dependant on their ideologies , believes and views on life. It may mean that the news do not cover the important part , even or story for the particular individual.
The example in our pop video maybe the narrative its self. Our story is shown from the perspective of the patient of the mental hospital and therefore the patient is the antagonist ( the good guy) and the audience are in favor of him. The escaping, falling in love and overcoming the law maybe attract the audience and give them an idea that he is the good guy fighting the bad and the evil . However it may be the other way around. Instead the lead singer is the bad guy breaking the laws and constitution. That his rebalious behavior isn’t heroic and instead stupid showing that he isn’t very intelegent and indeed needs the help of the professionals.
Therefore it all depends on the audience and they way they are set to believe and their ideology , background and bringing up matter on what their opinion on what situation is.
1) General opinion on the video ?
- comical does it fit with the song? Shows a man in a mental hospital? Its all a dream
- I quite liked some of the shots, some of the special effects looked cool too
- Comical, abstract, lots of incongruity which is eventually revealed at the end with an ironic twist
- Many things to think about fun and exciting to watch, want to know where he’s going
- Good concept unintentionally funny at times but could be because I know the cast. Good pace and some nice images/ effects
2) What do you think is the meaning behind this song?
- you can always dream of freedom no matter where you are
- the guy running away from an asylum, he’s in love with the weirdly dressed girl
- the nature of teenage boys, dreams that aren’t forgettable
- he is mental, the wobbly camera and special effects show an unstable mind
- wanting to break free from normality and follow your dreams
3) How does the video look (colours, lines location interior/exterior)?
- colours and locations help to distinguish between his imagination and reality
- special effects invite us into his dream, a clear contrast between dreams and reality (static)
- the colours show what is happening well the white room and corridor shots imply an institution and when they are both outside colours and clothes are bright showing happiness
- yes, mental hospital looks miserable because of the colour drain, could contrast in the dreams world with vibrant colours
4) How is the artist portrayed in this video ?
- clearly dreamy
- he is feminine in this video
- fun loving, in love with an older woman whom he fantasises about
- unstable mind? Not well but friendly and harmless
- mentally ill
5) Does he allow you to connect with him? If yes/no state why
- Yes however it is hard to relate with what he is trying to say
- close ups show his emotion
- yes from the start we are invited to connect with extreme cu of his eyes
- yes because he lets us in his mind and the 1st shot is of his eye which is very personal
- I can connect but find it hard to relate because I just he him as a crazy person
6) What particular ranges of audience would you think this appeals to ?
- young females
- teenagers
- teenagers aged 16 onwards, older people might not find it funny
- large audience but mainly younger people because of the colours and types of clothes they wear outside
- 15-25, girls more than boys
7) What do you think about the narrative?
- was good. No performance? Was more like a short film
- it is done well, suits the song well
- clever. The truth of the story is held back until the end. Keeps us engaged
- like it because it is jumbled but you can still understand what in going on. It switches back and forward showing imagination and real life
- good, not sure I like the idea of people breaking out of asylums though
8) How does this video portray male and female roles?
- female nurse? Men not nurse? Males are weak? Subverting stereotypes
- they are portrayed as equal to begin with until the end when the female has higher status. Interesting switch
- both the same, maybe the woman at the end is portrayed a little more important and sophisticated
- not particularly other than the stereotypical role of the female nurse
9) Which shots worked and which shots didn’t? (and why?)
- the running shot what’s he running from or to?
- I didn’t like the shot when he was running towards a black hole or whatever that was
- Good: the circular tracking, characters changing clothes. Bad: blue screen, became comical, raised questions where is he going?
- I loved the 360 tracking shot because it broke the 180 rule and really let us connect with him and into his relationship and mind
- Twisting the picture in the mental hospital worked well – made me feel uneasy and want to leave the hospital as much as the artist. Artist running on spinning background didn’t work for me, too comic
10) What could be improved?
- some of the editing could be smoother
- the running in the blue screen because it looked odd
- running shot the kaleidoscope background doesn’t fit with the video
- artist’s run. I wanted the artist to find love at the end rather than just escape
Blumler and Katz Theory
Blumler and Katz are theorists that argue that TV news are not passive but instead are there to educate and entertain the audience. It is important for the viewers to relate to the news therefore it isn’t something from out side of there sphere and therefore worth learning and knowing about. In my opinion the exact same theory could be adopted to our pop video. There are 4 main attributes audience always look for no matter if it’s a film , TV news or even a pop video.
1) The entertainment of audience which is called Diversion
-In our pop video there is quite a lot of entertainment. One of the most comic parts of the whole video that people find the most hilarious and amusing is the running of the male actor through the tunnel which in real life was made through the shooting on blue screen and later on special effects. Another part of interesting and funny parts is the jumping up and down in the filed where both of the actors are happy and also bring the audience into a better mood.
2) Personal relations where the audience finds out and relates to other human beings and finds out about relationships of others.
- There are some shots and acts in the video where the viewer can relate to the relationship and “love” of the two. There is a great tracking shot of a hand held camera through the field of the two actors. The shot is spinning and also slow all of that was made in order to attract the audience , make them feel for the two characters to portray the love story and show the meaning of happiness and delight.
3) Personal identity is where the audience can see them selves in the media text , when they can relate them selves to the hero in this case the pop star.
-The male audience would relate with the lead singer in a rebellious way in breaking the law but in a good way to escape and find his love . As well as the females can relate to the actor through seeing that men are still there and believe in love.
4) Finally Surveillance where audience learn more about people in the world
- In this case the audience could find out about the mental hospitals and how maybe they are no there to help but because of the evil nurse they are there to bring harm to the suffering ones such as the lead singer.
Stuart Halls Theory
The theory of Stuart Halls the encoding and decoding. The idea that the audience do not act as a mass but as a smaller and narrower group of people defined by social and ideological elements. The encoding and decoding is usually producers and their views for example most of the TV news producers or editors are white male, middle aged and usually public educated. That would mean that the news they choose would be dependant on their ideologies , believes and views on life. It may mean that the news do not cover the important part , even or story for the particular individual.
The example in our pop video maybe the narrative its self. Our story is shown from the perspective of the patient of the mental hospital and therefore the patient is the antagonist ( the good guy) and the audience are in favor of him. The escaping, falling in love and overcoming the law maybe attract the audience and give them an idea that he is the good guy fighting the bad and the evil . However it may be the other way around. Instead the lead singer is the bad guy breaking the laws and constitution. That his rebalious behavior isn’t heroic and instead stupid showing that he isn’t very intelegent and indeed needs the help of the professionals.
Therefore it all depends on the audience and they way they are set to believe and their ideology , background and bringing up matter on what their opinion on what situation is.
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