Editing

As the shooting day had finished the next step was to digitalise our footage and get it safely on to the media server in editing suite in order to carry on with the production of the pop video.

For the editing we had used Final Cut Pro and as we worked with the programme previously last year it was fairly familiar and only some extra bits to be done. Starting with the existing footage we slowly but surely started putting it together. First of all putting the storyboard that we shot over the soundtrack , then looking through the shots and putting them together. It was hard to put a lot of lip singing in as not much of it was shot , as the actor did not know all the words exactly and in some parts the singing just doesn’t look good.

As we had finished the outlay of the video we stated getting all the shots together making sure it makes sense and works together.

Shoot day

We had a full shoot day beginning at 8 am and finishing at 6 pm. We used 2 cameras , the Sony PD170 and the JVC1500, with Sennheiser tripod. We also used tracking equipment.

We filmed our singer in performance within a narrative of a mental hospital in the studio during the morning. The afternoon was spent on location on nearest by towns and buildings.

We began our shoot on the 16th of November 2009 and first half of the day we have spent in the studio. The day before that we had to prepare the whole studio set and make sure everything is there in place and ready to role first thing in the morning. Starting at around 9:30 we slowly worked our way to 12:00 and straight away went to our location in Ewhurst place as we where running late. Although it was challenging in the studio and time consuming we caught up shooting in Ewhurst and after having a quick lunch break moved out to our third location in a near by village called Cranleigh. This was our major location were we shot most of our video and sequences .

Our final location was the Peaslake house where we also took sometime to set up the equipment such as the tracking and had to shoot from many different positions.

There had been some difficulties in our video. First and major problem was the weather. Our video meant to show the contrast between the two worlds very grey , dark and miserable hospital and the sunny , happy and joyful dream world. We really hoped for the sun and warm colours however in return we got some rain and freezing cold weather.

Second major problem we came across was the dropping out of our two actors the protagonist (lead singer) and the nurse. Both of which had to be quickly replaced by our team members. I had to step in and do the acting of the main character singing and it was very challenging in both ways , learning the lyrics on the day and also lack of acting did not help. However it was all compensated by our other lead character the girl from the dreams who is a great actor and knows what she was doing bringing the confidence in all of our team.

On the shoot day except being the actor I have also tried some camera work in the shots I wasn’t involved. I believe that gave me a great deal of experience and new knowledge.

Although there were some difficulties I believe the shoot day went pretty well without any catastrophes and instead I believe we have enjoyed our selves and we very productive and communicative. There was one particular shot that had really boost our pop video where the two characters are standing in the middle of the field and the camera is spinning around them.

Magazine

As our song being friendly and not filthy in anyway this expands the target audience. If an exact audience stream must be said it would be for 15-30 years old males and females. However it may be seen that the song is more appropriate and liked by the males.
The appropriate type of magazine would be Q. Its main stream audience is younger generations which appreciate pop music and are into the type of fashion music and extras to it.

Rule of thirds

The rule of thirds is very important when it comes up to choosing the magazine front page. It is important to lead the eyes in to the correct place were you want the audience to look when they skim through the magazines. It is crucial to find the point were it would attract the audience the most in order to maximize the selling and knowledge of the product.
In my magazine advert I thought of basically bringing the main point out of the story and having the two main actors the lead singer and the female actress to be both in the picture. Both of them lying down head to head looking into their eyes. I have chosen the picture from shooting day( as a steel photo ) the photo needs a bit of adjusting in order to attract more audience. Just to make it a little more intriguing and exiting for the audience.


Colors
The color is very important factor it explains a lot behind the story therefore it must be very lively, have bright colors and on the other hand have some very dull and fairly depressing colors. The reason for such contrast is due to undermining of the world and life. Light colors bring a picture of lovely life with joy and happiness. Were the world is a positive place with nothing else but entertainment and delight. This nevertheless is shown in our pop video as a dream and delusion that the poor mental patient is in fact not enjoying his life in bright and cheerful world but instead is in a dreadful place some were no one would ever dreamed of visiting. The dark , miserable and gloomy colors show the real life in which the actor has to live and survive everyday. Being drugged and locked up is not pleasant and the only way of for him is dreaming of something happy something that can keep him going through each day. Therefore the colors of the Advertisement in the magazine must reflect all the points shown in the song

and the pop video and in order to represent that to the audience the best way is to find a contrast between the two , miserable darkness and love joy colorfulness.
However I have chosen to use the bright side of the story in order to attract the audience which later on eventually would find out about the whole plot and realize the truth.

Font
The font can not be just a usual one which every other person used in everyday life. In order to promote a peace of art ( in this case a song ) it is vital to create a center of attention by any means in every way possible. Even little things are important to think through. The font idea might be Haettenschweiler ( heading 2) I believe it is a fairly simple font but which carries the message to everyone fairly easy and
quickly which would attract the attention and eyes of audience at least to look once and read the headline.

Mise en scene

The mise en scene would be the actual place of the shooting , which would be the field. It represents the reality of the pop video and shows the song. It is dreamy so as the clothes and the photo its self.

The Gaze

The gaze Is important to represent the interest of the audience. It depends on what the audience or the buyer of the magazine is looking for. Who is it a male or female all of that matters due to different genders thinking about different things in different ways. For example a male would think of a half naked woman as a sex object were as the female character would try to solve or visualize the story behind the photo and the reason after it.