It was crucial for the Pop Video to use new media technologies in all the stages of production , construction , research, planning and evaluation.
The media tecnologies where used extensively also at the development. The important part of the planning was indeed the finding of the song , relycs , if the band already had a pop video and to make sure we do not do the same. It was faily easy to find the song as all the group mambers knew it and loved it already however the internet had halped u dramatically in finding the rest , the pop video already existed so we had to come up with something different which would also suit the song . The preparation of the shooting day was crucial , all the story boards that were first of all drawn out and then shot on a digital camera which was an easy way to then transfer on final cut pro in order to make the editing easy and quick in the future.
The shoot day was all based on new media technology. The camera that we had to use was JVC 1500 E , it is fairly small comparing to any anologue cameras and light , but most importantly it has a 100 times higher quality picture which gave us a great advantage. Because it is light and small it was easy to do many difficult shots such as the chery picker shot , like the bird eye when the singer was lying in the mental hospital bed and lip singing while the camera was shooting high above him. It would of been impossible with out the new technology as the camera would of been to heavy to bring up there.
Also another shot which was very important in our pop video is when the actor and the actress where standing in the field and there is a shot of the camera spinning , the camera man had to do that shot him self , running around the actors , the only way that was possible to do is to have a light camera and run around therefore the part of new media technologies was crucial.
Finally the very important part of the new technology is the ratio of shots. Usually pop videos are made in ratio of 10:1 whioch means that every 10 shots that are taken only 1 of them would be used. Previously when there were no digital cameras a whole pop video could take up to 5 day as the camera was so big , slow that it was phisicly impossible to shoot in a shorter period of time. Now the cameras are ligher , smaller and digitalised it is no pain to take up to 300 shots in a hole day and finish the shooting of pop video with all the staff that is needed for further editing.
The next stage of our production was indeed the editing , which consumed the most amout of the whole production. After transfering the data on to our media server and starting the work from there. Digital technology made it so easy to work with the computer and the final cut pro in order to do the editing easy and the way you want it. It was easy to chop things out , put them from one place to another , transfer information and most of all do the special effects. The special effects where made also on a computer and afterwards put in with the production.
With the anologue cameras that would of been vertually impossible , first of all the editing would of taken around 20 times as much time and also much more harder as there would of been the cutting and pasting as well as the special effects would of needed to be done on the day with out reviewing it and knowing would it would look.
The next stage of our production was indeed the editing , which consumed the most amout of the whole production. After transfering the data on to our media server and starting the work from there. Digital technology made it so easy to work with the computer and the final cut pro in order to do the editing easy and the way you want it. It was easy to chop things out , put them from one place to another , transfer information and most of all do the special effects. The special effects where made also on a computer and afterwards put in with the production.
With the anologue cameras that would of been vertually impossible , first of all the editing would of taken around 20 times as much time and also much more harder as there would of been the cutting and pasting as well as the special effects would of needed to be done on the day with out reviewing it and knowing would it would look.
The CD cover and magazine were also made with help of digital technology , the photoshop that we had used for both productions is only there due to the media technology and the new inventions of computer, pcs, internet and programs that can help with all of that.
Distribution of a pop video is very important and the way to do so is by tv , sky and mainly the internet. This is where most of the people look when they off to watch a pop video or are looking of any of the new media technologies.
Therefore Media technology had improved dramatically not only the skills of our pop video and the production of it but also the whole world had benefited from the process.
Therefore Media technology had improved dramatically not only the skills of our pop video and the production of it but also the whole world had benefited from the process.
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