Pop video 2009/2010

Pop Video 2009/2010
The Brief

As a group we are to develop a concept, image and brand for a new singer, group or band and develop and producer their first pop video,their first DVD cover and their first magazine advertisment. In order to establish the group and especially their image and brand for a particular target audience.

The Five Stages of Production For a Pop Video

Research and Development
Pre-Production
Production
Post-Production
Distribution and Exhibition through established television outlets.(Cds, DVD, internet )

1)Research and Development

Its is very important to choose a group of people , it should be a group which you are comfortable working with and get along good. As you establish a group you would like to shoot a pop video with you need to choose a track and artist it would be nicer if there wasnt a major pop video already done on the song. It is also crusual to develop the idea, make sure that is has a perfermance , narrative and possibly images.
Another big step is the Pitch. It is important to try to sell the idea to the class. In order to do so it should be well prepered. Many important bits that can be useful in order to have a good presentation to the class.
Copies of the words and have the song playing
Power point demonstration
Lyrics linked to the idea
`Storyboard (posters, sketches, floor plan )
Your target audience
Genre of the artist and their history (background)
Current image of the band
The idea and concept behind the actual video
The way you will be able to achive the idea and make it realistic , in other words make sure that you have planed everything correct and found the right locations.
Who is who in the group ? Who is director >? Camera man ? Producer?Designer ? Storyboard artist ?

2)Pre-Production

Every group will produce all the following elements for their group project Folder however for the shoot day each person will have a spasific tast and will stick to it.


Group Project Folder

Group Roles list (that will mean that there needs to be a list with all the names of all major roles tiped out such as the Director, Producer , Camera man , Chief editor, lighting desiner, studio floor manager , PROPS)

Time line is very important because a detailed timeline that illustrates how lyrics ,visual action and song structure coordinate.

A good storyboard is needed just as much a one with all technical directions, as previously instructed,(shot number, shot type, camera movement, sound track lyrics, lighting , actions, location , special effects, editing transitions.

Floor plans/lighting plans : that is the locations that the pop video will be shot at with bireyes sketches ,including rough measurments of everything .As well as that we need to show all the light sources( windows, video lights)

Shooting Schedule : List the shots as they are to be shot ,including AM /PM and Locations.

Equipment list : Full typed checklist of all technical equipment needed on the day of shoot.

Props list : this is important it should include all the items that will be needed to be used were would they be taken from and and including expensive items.Studio and location with playback , considered

Cast list: Full cast list with digital pics , MCU of each member ( also needs extra information , details about the person ie if he/she is from hurtwood to show the house)

TITLE PAGE, CONTRASTS PAGE FOR CALL SHEET

MOVEMENT ORDER PAGE if relevant

DVD COVER and MAGEZINE AD –plans for this


3)Production-The Shoot

Call Sheet for CAST and Performers few days before the actual shoot.

Words should be given out to the perfermers in advance in order for them to have time to learn them.

Every individual in the group has his spacific job however each one has to do atleast some directing and camera work.
4)Post –Production

Lead editor drives the work.

There will be a lesson a week for the editing however everyone needs to be involved and it will take up spare time as well as the time of the lesson.

The Production will be tested on audience at rough assembly and fine cut during post.

As well as everything listed abouve the CD/DVD cover and magazine advert will have to be done by this stage


5)Distribution and Exhibition

Distribution and Exhibition through
-Established television outlets (terrestrial, subscription) such as CD DVD Internet and social space, marketing sites mobile phones publicity

Imagine your pop video as a part of an INTERGRATED CROSS-MEDIA CAMPAIGN. You will need to be able to justify your video and promote the image of the band or artist and gain commercial sales.


''Quote''

''In this business the first rule is , never act out of desperation,because there is always someone out there looking to sucker you''



Our first steps

As we sorted out our group we had different ideas for songs and each one of us had a specific song that we liked. As we went through all the songs that we had chosen all of us had agreed on one specific song which each one of us liked . Infaxt we had chosen quite a popular song called ''Walking on a dream'' by '' Empire of the Sun''. As a whole we straight away liked this song as it is very energetic and gives people a positive feeling. This didnt takes very long as our group is very understanding and we get along well therefore we had no problems with agreeng with the final song that we had chosen.
Well in breif the song has a meaning of ''freedom'' In the dream were the singers are happy , possitive and just enojing the way of life.

The way our group looks at this song is not only possitive feelings with happy and imaginery world but a dream were you can escape the horriple truth of life and just enjoy the life and great things about it.
Thinking of the performance , narrative and the images we came to a conclusion that it would be a good idea if first of all the video starts of the performance as the camera goes thorough a corridor and in to a room which is a mental hospital.that is were both of our actors will be sitting.That will show us the horrible life both man and woman are stuck in. As the singing goes on the camera will shift to a different location which will be the narrative. We will have couple of location in which the preformers will be going around in the imagenary wourld with anything happening to them that they wich. Changes in locations will show the minds and the crazy thinking and feeling of freedom for the people.
The moral behind that is both of the humans are in a mental hospital, they have nothing else going for their lifes. So they imagine they go out dreaming , dreaming of great places , things and objects. All of that makes them free from the terrible thing happening to them back at their real lifes which arent possitive what so ever. This is the short and breif thinking of the idea that our group has and it may change with time but for now it is the way we see it going and we will be expanding on it but it this specific area of context.

The band , their backstory and contexts.

1)
The band had been formed only for around 2 years which isnt long for a group and they arent that famous around the world or even in London were they are originaly formed. As they arent well known that means they dont have concerts or big festivals all they do is small pubs and and small venues but unfortunatly this is starting to fade so the attraction of fans is falling. So the only thing to do is to break in to the next level of a band and start perferming. In order to do so it would be useful to make a pop video in order to show them selfs and sell their band. However they do not compose their own music but are considering more themes in their song writing.

2)
The band is more of a electric pop and not another simple indie . As their influence is David Bowie and kraftwerk. However as any other band new or old , known or unknown they will have competition at times. They might be rivals such as MGMT metronomy, passion pit, clap your hands and say yeah.

3)
Relentless records is the company that signed the band this company is quite a small company but does have influence as they do have a parent company which is EMI. This is a positive thing for this band as the company will not put so mich pressure on them. Not only on the songs that they make and play but more importantly they will have a freedom of speech on their pop video. This is important because not only they are young and creative as well as all that they are the producers of the song and therefore they know the beast of it, they know every side of the song and the best side to sell it from . That mean they will give out the most and make sure they make a pop video which will sell at the top.

4)
The song will appeal to all kinds of people from the youngest to the older ones , 14 to 25 will be the most audience attacked however the audience will adjust as the song will be loved by mny generations as it is very original and everyone has dreams with they would like to imagine and be sucked into ones up on a time.

5) The imagie will appeal on MTV , children TV etc. The images would be very colourful and bright that will mean that loads of people will enjoy it as light bight colours bring happiness to life. The narrative is the two actors escaping into the wonder world were they can do anything and be anyone which is amazing , and will atract people as they would love the motivation by the pop video and would also want to get into their dream and be who ever they want to be